Packaging 101 – Different Substrates Explained

The amount of time people have spent watching unboxing videos just on their phones is the equivalent of watching the holiday classic "Love Actually" more than 20 million times.

Packaging is a brand-showcasing opportunity – and what the consumer sees first – before the unboxing experience begins.

Packaging comes in all shapes and sizes, can hold all kinds of goods (including liquids), is kind to the environment, and is a wonderful asset to your marketing arsenal.

By combining consumer insights, an extensive substrate portfolio and coatings knowledge, with robust design and printing enhancements, you can design a tailor-made solution for your brand.

To help you make the right choice, we’ve put together a primer on packaging that takes you through the steps of choosing the types of materials, box styles, design, branding and embellishments that create interest, drama and unforgettable brand experiences.

If you can dream it, we can package it for you.